Search Engine Marketing (SEM) by The Search Engineers

The Search Engineers are your dedicated experts in Search Engine Marketing. In the ever-evolving digital landscape, SEM has become an indispensable tool for businesses seeking to enhance their online visibility and reach their target audience effectively.

SEM Search engine marketing using laptop to peak SEM

Why SEM is Essential for Business

Increased Visibility

Secure prime real estate on search engine results pages using SEM optimisation, expanding your brand's visibility with the potential to connect with customers globally.

Digital Marketing

Direct marketing efforts to a curated audience through precise targeting, ensuring optimal use of your advertising budget with complete control over distribution

Measurable results

Gain access to immediate, detailed analytics that offer valuable insights, allowing for swift adjustments and informed decision-making to enhance campaign performance.

Question:
What is SEM?

Answer:
A Comprehensive Digital Marketing Strategy including:

Pay-Per-Click (PPC)

Pay only when your ad is clicked. Google Ads is the most popular platform, offering immediate visibility and precise targeting.

Search Engine Optimisation (SEO)

Optimise your website to rank highly in organic search results through on-page and off-page Search Engine Optimisation and SEO , as well as high-quality content.

Local SEO

Enable your small business to specifically target your local area with SEM marketing, while larger businesses can use it to promote their individual area outlets.

Social Media Marketing

Benefit from both paid and organic advertising, with social media platforms accepting submissions and displaying results.

SEM and Search Engine Marketing Computer Code

The Evolution of Marketing

The history of marketing has seen a dramatic transformation from traditional billboards, print ads and TV commercials to the digital realm. With the advent of the internet, PCs and smartphones, marketing entered a new era.

Over the past two decades, SEM has evolved from a subset of advertising agency activities to a specialised field, with dedicated search engine marketing agencies like The Search Engineers leading the way.

Today, SEM is an integral part of any successful marketing strategy, allowing businesses to thrive in both local and international marketplaces.

A Timeline of Search Engines

We’ve witnessed Search evolve

Archie – first search engine that indexed files for searching.

1990:

Gopher – early, menu-based search engine

1991:

World Wide Web Wanderer – monitored web size, became a crawler

1993:

WebCrawler – first search engine to index entire pages of content

1994:

Yahoo! Directory - hierarchical directory of websites organised by category

1994:

AltaVista – handled natural language queries

1995:

GoTo – first modern search engine (IdeaLabs)

1999:

Google – PageRank algorithm for improved results

1997:

MSN Search (Microsoft) - used search results from Inktomi

1998:

Overture – formerly GoTo

1999:

Google Adwords – Google initiated paid advertising

2000:

Yahoo! - purchased Overture for over $1Bn

2003:

Bing (Microsoft) - replaced MSN Search

2009:

Google Instant – real-time search results as queries are typed

2010:

Google Hummingbird update – semantic search, context of queries

2013:

Google Mobilegeddon update – prioritising mobile-friendly websites

2015:

Google Ads – formerly Google Adwords

2018:

Google Mobile-First Indexing

2018:

Medic Update - significantly impacted health and wellness websites.

2019:

BERT Update - Bidirectional Encoder Representations from Transformers

2019:

Page Experience Update - Core Web Vitals

2021:

Helpful Content Update

2022:

Ready to elevate your online presence through Search Engine Marketing?

Contact The Search Engineers today and let's start shaping your digital success story.

What our Customers say

  • Over the last two weeks, we have been much busier than before. We received more quality sample requests, more phone calls and more customers visited our showroom. Whatever you have done recently, it's working great.

    Patrick Chen, Aspire Flooring

  • I'm having an inquiry bombardment! 2 emails and 1 phone call so far today. It's exciting. Your work is awesome, you are always responsive. Thank you for your help.

    Lynn, ENanny

  • 2 weeks with The Search Engineers and they have already exceeded all expectations. They are so dedicated, strive for their customers to have success and their responsiveness is outstanding. If I could have given 10 stars I would have.

    Darren, Serving Aces

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