Frequently Asked Questions

What does your digital marketing company do?

Our company specialises in digital marketing and performance marketing, utilising a range of online strategies to enhance our clients' online presence, drive traffic and increase conversions.

How long has your company been in business?

We have been in serving clients in digital marketing, with dedication and expertise, for over 25 years.

What makes your company different from other digital marketing agencies?

We stand out due to our personalised approach, innovative strategies and commitment to delivering measurable results that align with our clients' business objectives.

What types of digital marketing services do you offer?

We offer a comprehensive suite of services, including SEO marketing, search engine marketing, affiliate marketing, content marketing, marketing strategy development, email marketing (EDM) and social media marketing, among others.

Can you provide examples of successful campaigns you've run in the past?

Certainly! We have a portfolio of successful campaigns that showcase our expertise in various industries. Please ask us for details and we will be able to show you an example case study in a similar business. Please note, however, that we only take one client per industry niche.

Do you specialise in any specific industries or markets?

While we have a broad range of experience, we specialise in service-based businesses. The Search Engineers are able to work with technical and medical businesses.

What is SEO marketing?

SEO marketing, or Search Engine Optimisation marketing, is the process of optimizing your website and its content to improve its visibility and ranking on search engine results pages (SERPs). This involves using various techniques such as keyword research, on-page optimization and link building to attract organic traffic and enhance your online presence.

What is SEO in digital marketing?

In digital marketing, SEO is one of the key tactics used to improve the online visibility of a website or web page. It involves optimising various elements such as content, keywords and website structure to make it more attractive to search engines and users alike.

What is search engine marketing?

Search engine marketing (SEM) is a broader term that includes SEO as well as paid search advertising. While SEO focuses on earning traffic through organic search results, SEM encompasses both organic and paid strategies to increase visibility and drive traffic to a website.

How to start affiliate marketing?

To start affiliate marketing, you'll need to choose a niche, find relevant affiliate programs or networks and create content to promote affiliate products or services. Building a website or blog and growing an audience through social media and email marketing can also be effective strategies.

What is high ticket affiliate marketing?

High ticket affiliate marketing involves promoting products or services with a higher price point, resulting in larger commissions for each sale. This type of affiliate marketing often requires a more targeted approach and a deeper understanding of the audience's needs and preferences.

How does affiliate marketing work?

Affiliate marketing works by partnering with businesses to promote their products or services in exchange for a commission on sales or leads generated. Affiliates use unique tracking links to track referrals and earn commissions based on the agreed-upon terms.

How to succeed at affiliate marketing?

To succeed in affiliate marketing, focus on building trust with your audience, creating valuable content and strategically promoting affiliate products that align with your audience's interests. Continuously optimising your strategies and tracking performance is also key.

What is content marketing?

Content marketing is a strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience. The goal is to drive profitable customer action by providing useful information that helps solve their problems or meet their needs.

What is a marketing plan?

A marketing plan is a comprehensive document that outlines a company's overall marketing strategy, including its objectives, target audience, marketing channels and tactics. It serves as a roadmap for implementing and measuring the success of marketing activities.

What is marketing strategy?

A marketing strategy is a long-term approach that defines how a company will achieve its marketing goals. It involves identifying target markets, positioning the brand and developing a mix of marketing tactics to reach and engage the audience effectively.

What is email marketing?

Email marketing is the practice of sending targeted messages to a group of people via email with the goal of promoting products, services or content. It's an effective way to build relationships with prospects and customers, drive sales and increase brand awareness.

What does EDM stand for in marketing?

In marketing, EDM stands for Electronic Direct Mail. It's a form of email marketing that involves sending promotional messages or newsletters directly to a targeted list of recipients.

What is EDM in digital marketing?

EDM in digital marketing refers to the use of email campaigns to communicate with a target audience, promote offerings and build brand engagement. It's a cost-effective way to reach a large audience and track the effectiveness of marketing efforts.

What is social media marketing?

Social media marketing is the process of using social media platforms to promote a product, service or brand. It involves creating and sharing content, engaging with followers and running social media ads to increase brand awareness and drive traffic.

What is influencer marketing?

Influencer marketing is a strategy that involves collaborating with influential people on social media to promote products, services or campaigns. It leverages the trust and authority of influencers to reach a broader audience and drive engagement.

How do you develop a digital marketing strategy for new clients?

We start by understanding your business goals, target audience and market dynamics. Based on this, we craft a customised digital marketing strategy that aligns with your objectives.

What is your approach to SEO/SEM, social media marketing, content marketing, etc.?

Our approach is data-driven and results-oriented. We focus on optimizing for search engines, engaging audiences on social media and creating compelling content that resonates with your target audience.

How do you measure the success of your marketing campaigns?

We use a variety of metrics and analytics tools to track the performance of our campaigns, including website traffic, conversion rates, ROI and other key performance indicators.

Can clients make adjustments to the strategy mid-campaign?

Absolutely! We believe in flexibility and adaptability. If you wish to make adjustments, we're open to revising the strategy to better meet your goals.

Do you provide website design and development services?

Yes, we offer website design and development services to create visually appealing and user-friendly websites that enhance your online presence.

How do you handle data privacy and security?

We prioritise data privacy and security by implementing robust measures and adhering to industry standards and regulations.

Do you use any proprietary technology or tools?

Yes, we utilise a range of proprietary and industry-leading tools to deliver efficient and effective digital marketing solutions.

How do I start working with The Search Engineers?

Simply reach out to us via our website or contact information and we'll schedule a consultation to discuss your needs and how we can help.

What is the process for beginning a new project or campaign?

The process starts with a consultation to understand your objectives, followed by strategy development, implementation and ongoing monitoring and optimisation.

Do you offer free consultations for new clients?

Yes, we offer free initial consultations to assess your current digital marketing efforts and identify opportunities for improvement.

How is pricing determined for your services?

Pricing is determined based on the scope of services, the complexity of the project and the duration of the campaign. We provide transparent and competitive pricing tailored to your needs.

Do you offer any packages or retainer services?

Yes, we offer a variety of packages and retainer services to suit different budgets and requirements.

What payment methods do you accept?

We accept various payment methods, including credit cards, bank transfers and online payment platforms.

Are there any long-term contracts or commitments?

We offer flexible contract terms, ranging from project-based agreements to ongoing retainer services, depending on your needs.

What is your policy on client communication and reporting?

We believe in transparent and regular communication. Clients receive frequent updates and comprehensive reports on campaign progress and results.

How often will I receive updates on my marketing campaigns?

Updates are typically provided on a weekly or monthly basis, depending on the nature of the campaign and your preferences.

Who will be my main point of contact within the company?

You will be assigned a dedicated account manager at The Search Engineers who will be your primary point of contact for all communication and inquiries.

What is your process for handling client feedback or concerns?

We welcome client feedback and address any concerns promptly. Our process involves open dialogue, swift resolution of issues and adjustments to strategies as needed.

What kind of results can I expect from your services?

While results vary depending on the campaign and industry, you can expect increased online visibility, higher traffic, improved engagement and a positive impact on your bottom line.

How long does it typically take to see results from digital marketing efforts?

Results can be seen as early as a few weeks to a few months, depending on the strategy and the goals of the campaign.

What happens if the desired results are not achieved?

If results do not meet expectations, we will conduct a thorough analysis to identify the reasons and make necessary adjustments to the strategy.

Do you offer training or consulting services for in-house marketing teams?

Yes, we offer a training course and consulting services to empower your in-house team with the latest digital marketing strategies and best practices.

Do you partner with any other companies or platforms that could benefit my business?

We have partnerships with various technology providers, platforms and industry experts to enhance our service offerings and provide added value to our clients.

What is your cancellation policy?

Our cancellation policy is outlined in our client agreements, typically allowing for termination with notice. Specific terms may vary based on the service agreement.

Do you have any guarantees or warranties for your services?

While we cannot guarantee specific outcomes, we are committed to delivering high-quality services and striving for the best possible results for our clients.

How do you ensure compliance with laws and regulations related to digital marketing?

We stay abreast of legal and regulatory changes and ensure that our strategies and practices comply with all applicable laws and standards in digital marketing.