Maximise Returns with Our Expert PPC Services.
The Search Engineers PPC Services understands the power of Pay-Per-Click (PPC) using Google Paid Search Marketing and its potential to deliver a significant Return on Ad Spend (ROAS).
Our Promise To you
The most common comment we hear about Google Ads is that they are not delivering an adequate return on investment. This can be due to various reasons, such as improper setup of the Pay Per Click campaign, excessive management fees or failing to reach the correct target market.
Our expert PPC Management Services ensure that your campaigns are optimised for success, delivering a ROAS of at least 3:1 in most markets.
How We Ensure a Positive ROAS
We Conduct Extensive SEO Keyword Research
Something not all Digital Marketing Teams do, our ads are always based on thorough keyword research to ensure they accurately convey your products and service offerings in the Search Engine results. This approach allows us to identify and leverage high-intent keywords, maximising your visibility to those actively seeking what you offer.
We Target your Ideal Audience
We ensure the ads are precisely targeted to your specific market, using the language and terms they expect to see. By honing in on your audience's preferences and behaviors, our pay per click management agency crafts PPC Ads that speak directly to them, enhancing engagement and response rates.
We Use Precise Geotargeting
We guarantee that your ads are shown in the correct region, avoiding wasted google PPC charges on areas where you do not sell or operate. This strategic placement ensures your advertising budget is invested in locations with the highest potential for conversion, optimising your overall return on ad spend.
We Optimise your Landing Pages
Importantly, our strategy includes refining your landing pages to ensure they're perfectly aligned with your ad campaigns, promoting engagement and increasing conversion rates. This critical step ensures that once your audience clicks through, they're met with compelling, relevant content that guides them smoothly towards making a purchase or taking a desired action, effectively boosting your ROAS.
Start a Conversation with Our PPC Services Consultants for Tailored Advice and Insights
Our PPC Campaign Setup
When writing and setting up your ad campaigns, we always include:
Your business name
Your products and services
Your region of operation
Your main keywords and phrases
Your points of difference and Unique Selling Propositions (USPs)
Answers to any customer FAQs
Calls to Action
We Do Not:
Use automated systems to set up/run campaigns
Use competitor names, banned words or policies
Set bid prices any higher than necessary
Our Commitment to Quality Landing Pages
The BIG PPC benefits of matched landing pages
Reassure Your Visitor
Confirm to your potential customer that they have come to the right place and are able to establish you as the authority in your industry niche.
Spotlight Your Offering
Our expertly designed landing pages mirror the intent behind the search query, showcasing your products or services in the best light. We detail the advantages and unique selling points of your offerings, compelling visitors to take action.
Optimise Your Budget
Reduce your PPC Ads bid prices - because yes, matched landing pages can do this!
(Hint: it's all about Ad Quality Scores)
Get Started with PPC Advertising Today
Don't let your PPC campaigns fall short of their potential. The Search Engineers are here to help you maximise your return on investment and grow your business through effective PPC Marketing. Contact us today to learn more about our PPC SERVICES and how we can help you succeed online.