How Floral Atelier Australia expanded INTERNATIONALLY  with PPC 

Iphone and Macbook vector showing beautiful website for Floral Atelier online flower store

Enhancing Online Sales Performance with The Search Engineers

Natasha Bezverkha transitioned from a VIP-centric business in Hong Kong to founding Floral Atelier in Adelaide, an award-winning floristry venture. Shortly after its opening in February 2020, the COVID-19 pandemic necessitated a shift to online sales, challenging Natasha due to her lack of experience in digital commerce. The Search Engineers were enlisted to optimise Floral Atelier's online presence through local SEO and targeted Google Ads, significantly improving its digital sales performance. Their strategic approach enabled Natasha's business to flourish online, securing its position as a premier provider of fresh flower arrangements amidst pandemic restrictions.

  • Industry: Florist

  • Company: Floral Atelier Australia

  • Location: Adelaide, South Australia

  • Size: 1-5 employees

Beautiful street stall for a Florist containing bucket of lush flower posies and arrangements

The Results Achieved

  • Enhanced organic visibility and rankings.

  • More efficient ad spend with increased conversions.

  • Improved user engagement and conversion rates.

  • Notable increase in quality leads and conversions.

What We Did for Floral Atelier Australia

Strategy

Revamped Floral Atelier's e-commerce site, launched precise Google Ads, and optimised Google properties to boost local visibility and customer engagement.

SEO Optimsiation

Conducted thorough keyword and competitor research, site audits, and on-page enhancements to elevate the site's search ranking and online visibility.

PPC Optimsiation

Implemented targeted PPC campaigns in local areas, managing budgets carefully for optimal growth and return on investment.

Iterations

Continuously refined ad strategies based on client feedback and analytics, ensuring effective lead generation and conversion of the right target Customer.

Contact The Search Engineers today and let's start shaping your digital success story.

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Floral Atelier logo in white and teal blue

“While I have AI and it helps a lot, The Search Engineers were more than artificial intelligence. Their ability to listen, coupled with expert knowledge and experience, uncovered unique opportunities that significantly increased traffic to my website.”

-Natasha, Owner Floral Atelier

How can you achieve faster growth?

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Frequently Asked Questions

About our SEO Services

  • Our unique approach combines over two decades of experience with a deep understanding of the the Brisbane Market and also - business in general! We tailor every strategy to your specific business needs, ensuring a personal touch that drives real results.

  • SEO is a long-term strategy, but most clients start seeing noticeable improvements in their rankings and traffic within 3 to 6 months. The timeframe can vary depending on the competitiveness of your industry and the current state of your website.

    We can absolutely recommend some website platforms over others in terms of SEO friendliness. We can help you evaluate platforms - contact us here to see which website would best suit your needs.

  • While no agency can ethically guarantee #1 rankings, we pledge to apply industry-best practices and data-driven strategies to significantly improve your website's visibility and ranking on search engines.

    Form our 25+ years of working with search engines, you don’t actually want to be number ONE. Contact us to find out why and how we can optimise your visibility to suit your budget and business goals.

  • If you have a Squarespace website, we have a standard offering. You can learn more about our Lead Gen Lab here**

    For all other platforms, our services are customised to meet the unique needs and goals of each client, so pricing can vary. We offer transparent, competitive pricing based on the scope of your project. Contact us for a personalised quote.

  • While we specialise in the Brisbane and South East Queensland market, our expertise and digital marketing solutions are applicable and available to businesses across Australia and internationally.

  • We use a variety of metrics to measure success, including website traffic, search engine rankings, conversion rates, and overall ROI. Our team provides regular, detailed reports to keep you informed of your campaign's performance