Meet the Team
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Caro Kelly
CRO and UX SPECIALIST
Ensures your Traffic Converts
Caroline stands at the forefront of Australia's User Experience (UX) industry,
Caroline builds and optimises user experiences to boost Client conversion rates and drive business growth.
Having worked with businesses of all natures across a wide variety of industries, Caroline ensures Client website traffic converts into valuable, revenue-generating customers.
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Herb Kelly
PPC SPECIALIST
Gets Paid Traffic to your site
Herb is a seasoned Pay-Per-Click (PPC) Digital Marketing Specialist with over two decades of experience with Search Engines.
Since the late '90s, Herb has dedicated his time to optimising the online presence for his Clients, maximising return on campaign investment and helping businesses to flourish.
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Sue Kelly
SEO SPECIALIST
Gets Organic Traffic to your site
Built on an Engineering and Programming background, Sue's Online Business Optimisation skills span over 25 years of Search Engine experience.
She collaborates closely with Clients to understand the business model and curate an SEO strategy that skyrockets business growth through organic web visibility.
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About our Story
A Brief Timeline
Founded by Internet pioneers Herb and Sue in the late '90s, we have navigated the evolving world of Search Engine Marketing with expertise and foresight.
As a family-operated team, we offer a unique mix of historical insight and modern strategy, positioning ourselves as experts in the industry and trusted partners in your digital marketing journey.
1998: Herb sells “Submission Wizard” software to enhance visibility across 250+ search engines.
1999: Sue develops the Search Engine “ProFind”, a Professional Services Directory.
2000: Sue develops “Dollar Monitor” software to track AdSpend across all search engines.
2003: Herb begins to use Google AdWords.
2007: Caroline enters Google Logo contest “Doodle for Google” at high school… but didn’t win.
2008: Sue and Herb build the World’s first and largest Affiliate marketing platform online.
2016: Caroline studies digital marketing at University and runs her first Ad campaign for a local Crossfit gym.
2017: Herb and Sue (DollarMonitor Pty Ltd) earn Google Partner status.
2018: Herb and Sue attend the Google Partner Summit in Brisbane.
2023: Caroline joins Sue and Herb to form The Search Engineers and extend services.
Ready to dominate your Niche Online?
The Search Engineers are here to help you achieve your business goals and smash growth targets